As a global airline with a significant presence in the SoutheastAsia market, we believe we are well-positioned to drive demand to one of our key markets, Singapore, and lead the travel revival between the two countries through our expanded offerings and products, especially with direct flights from four points in Malaysia to Singapore. The announcement was formalised with the signing of a Memorandum of Understanding (MoU) between the Group Chief Executive Officer of MAG, Captain Izham Ismail, and STB’s Chief Executive, Mr Keith Tan yesterday.Ĭaptain Izham Ismail said, “We are pleased to collaborate with STB to support Singapore’s tourism recovery efforts and capitalise on new trends to entice more visitors to enjoy the many attractions Singapore offers. This will allow them access to a wider pool of visitors who enjoy travelling to Singapore for lifestyle, entertainment, and sports events. Stakeholders such as event organisers from Singapore can also leverage this partnership to access Malaysia Airlines' e-commerce platform, Journify, to crosssell event and attraction tickets. These include new business opportunities, joint marketing campaigns, branding,and promotional activities as well as engagements with in-market influencers and content partners to showcase Singapore as a destination where visitors can discover fresh, innovative, and unexpected experiences. This partnership will also leverage Malaysia Airlines' tour operating arm, MHholidays, providing curated travel packages for single to group travel, including flights, hotel stays, attractions and new experiences in Singapore.Īdditionally, the partnership will allow both MAG and STB to explore tourism recovery initiatives. The partnership will promote Singapore as a destination of choice for travellers with varied interests and give them exclusive access to MAG’s extensive portfolio of travel and lifestyle-related services, which includes both Malaysia Airlines and Firefly. He said lower jet fuel prices as well as a rebound in demand will boost revenue.Kuala Lumpur, 9 September 2022: Malaysia Aviation Group (MAG) and the Singapore Tourism Board (STB) have established an inaugural, multi-faceted partnership to promote destination Singapore to travellers, building on the strong momentum of travel reopening in both Singapore and Malaysia. In July, 298 people were killed when Malaysia Airlines Flight 17 from Amsterdam to Kuala Lumpur was shot down over Ukraine.įernandes voiced confidence that the airline will return to profitability next year. A search is ongoing in the southern Indian Ocean where It is presumed to have crashed, though no trace has been found. In March, Flight 370 from Kuala Lumpur to Beijing disappeared with 239 people on board. It was also hurt as the national carrier lowered fares to boost sales after the tragedies, he said. Fernandes said AirAsia X was hit by slumping demand in China and Australia after two major disasters involving Malaysia Airlines planes. AirAsia X has announced it will delay delivery of new aircraft in the next three years and cut flights to Australia. Its long-haul arm, AirAsia X, posted a net loss of 210.9 million ringgit ($63 million) for the same period, its fourth straight quarterly loss. AirAsia on Wednesday reported an 85% fall in its net profit to 5.4 million ringgit ($1.6 million) for the quarter through September, citing higher operating and finance costs.
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